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5 article(s) found.
Ching-hsin Yu, Research Fellow, Election Study Center, National Chengchi University.
First and Nascent Experience: Citizen's Perception, Participation, and Evaluation of the New Legislative Electoral System in Taiwan (in Chinese) Download
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Taiwan has adopted a new mixed member system which carries significant differences from the long-implemented SNTV-MMD system for the election of legislators in 2008. Mainstream literature continues to discuss the electoral impacts on political parties and candidates by the new system while citizen's knowledge of the new system and its concomitant effects on citizen's behavior are less concerned. The purpose of this essay is to explore citizen's perceptions, participations and evaluations of this new system. Based on a 30-day rolling poll data, it firstly examines the distribution and change of citizen's knowledge of the new electoral system. It finds that citizen's knowledge of the new electoral system is not high. Also, citizen's knowledge is increased as election approaches when more campaign information is provided. It is followed by a discussion that citizen's age, education, media exposure, political interests, and party identification are closely associated with citizen's increase of knowledge. Then, by way of analyzing post election panel survey data, this essay makes clear that an increase of citizen's knowledge also contributes to citizen's intention to vote in election. However, citizen maintains a mixed assessment of the new electoral system that, compared with the SNTV-MMD system, the new electoral system is good for recruiting better candidates and the development of democracy but fears for causing social tensions. It also finds citizen's party identification plays a significant role in the assessment while citizen's knowledge of new system does not. In the discussion and conclusion section, it suggests a cautious perspective that citizen in Taiwan has only one experience of the new system. It is reasonable to argue that citizen's knowledge may increase as more elections are implemented under the new system. Meanwhile, based on the New Zealand experience and findings of this essay, more information of the new system, either from the government, mass media, or political parties, will contribute to citizen's knowledge of new system.
Ching-hsin Yu, Associate Research Fellow, Election Study Center, National Chengchi University.
Party Identification and Party Image: A Combination of Face-to-Face Interview and Focus Group Interview (in Chinese) Download
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Taiwan's party system has experienced dramatic change since the 2000 presidential election. The linkage between the electorate and political parties has also been reshuffled. Based on face-to-face interview data and focus group interview data, this article intends to explore voter's party identification and party image after the 2000 election. These data indicate that plural majority of the electorate have identified themselves with the Democratic Progressive Party. There are also different social bases among the three major parties. Secondly, the contents of party image among the electorate are multifaceted. They include both positive and negative attitudes toward the parties' past performance and future expectation. Furthermore, the electorates' party image is affected by their own partisanship. Lastly, this article confirms the utilities of combining face- to-face interview and focus group interview in the study of crucial concepts in political science.
Ching-Hsin Yu, Associate Fellow of Election Study Center, National Chengchi University.
Case Study of Campaign Strategies: the DPP's Campaign Strategies in the 1998 Election for Legislator in the South District of Taipei City (in Chinese) Download
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This is a case study of examining the DPP's campaign strategies in the 1998 elections for Legislator in the South District of Taipei City. In the 1998 election, the DPP continued to use the strategies of implementing ”united campaign” and ”allocation of vote” which were effective in the 1995 election. However, the strategies failed in the 1998 election. In addition to the inherent difficulties of ”united campaign” and ”allocation of vote”, some new developments also accounted for this failure, including the change of candidates, the existence of intra-party competition, the unwillingness of the electorate to follow the direction of vote allocation, and opponents' effective campaign strategies. The purpose of this study is not only to unveil and evaluate the peculiar electoral strategy under the SNTV, but also try to conduct a case study based on related disciplines which will be certainly contributive to the theories of campaign process.
Electoral System, Electoral Competition, and Electoral Strategies: A Case Study of Electoral Strategies of the 1995 Election for Legislator in the South Distict in Taipei City (in Chinese)
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This paper is a case study aimed at exploring the dynamic process of electoral campaign in the 1995 election for Legislator in the South District(2nd District)of Taipei City. After reviewing relevant literature, this paper constructs a research framework for the analysis of candidate’s campaign strategies. Several factors are of special importance that influencing the designing a candidate’s campaign strategies: electoral system, the political party, the candidate, the electorate, and the special events in election process. In addition, this paper also discusses the effects of “allocation of votes”, one feature under current single-nontransferable-vote(SNTV) system and suggests that the strategy of “allocation of votes” will not work without certain contributing factors. Among those contributing factors, the interaction among political party, candidates, and the electorate plays a key role facilitating one party's optimization of its share of seats corresponding to its popular votes received. 
A Study of Districting and Electoral Competition (in Chinese)
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